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SEO/GEO Manager

About

Reversing the usual use of technology in the classroom and putting digital at the service of teachers (and not the other way around), it’s the innovative and inclusive approach that Wooclap adopts on a daily basis to make learning effective and exceptional.

With their platform of interactive questions to which students answer in real time with their smartphones, tablets or computers, more than 2,000,000 teachers around the world make their lectures more interactive, efficient and adapted to their students’ expectations, thanks to Wooclap. In distance learning or face-to-face.

The success of the product is linked to the simplicity of use and the partnerships they’ve made with teachers, researchers and specialists in cognitive sciences to create features in line with the users’ needs.

Job Description

🎯 Role summary

We’re looking for a strategic, high-impact SEO/GEO Manager to take ownership of our organic growth engine — combining traditional Search Engine Optimization (SEO) with Generative AI Engines Optimization (GEO).

Your primary mission is to:

  • Maximize the number of self-serve users who purchase directly on the website

  • Generate high-quality inbound leads for the sales team via organic channels

You’ll lead initiatives across SEO, GEO, content strategy, and experimentation — collaborating closely with engineering, marketing, and local field teams. This role is ideal for someone who wants to stay ahead of search evolution and turn both search engines and AI engines into high-performing growth channels.

🧭 Own SEO & GEO strategy

  • Define and execute a full-funnel strategy to boost visibility across search engines (Google, Bing) and Generative AI engines (e.g. Google SGE, ChatGPT, Perplexity, Claude, etc.)

  • Build and prioritize a roadmap aimed at growing qualified traffic, conversions, and global reach

⚙️ Lead technical execution

  • Work with engineering to implement technical SEO enhancements: site performance, structured data, crawl optimization, hreflang, etc.

  • Ensure the site is structured to maximize visibility not just in SERPs, but also in AI-generated answers

✍️ Influence content strategy

  • Guide editorial and product content creation using SEO/GEO insights

  • Ensure pages are optimized for both human search intent and AI engine parsing and summarization

  • Standardize successful patterns across page types: landing pages, blog posts, feature pages, comparison pages, etc.

📈 Optimize for business impact

  • Increase the volume of self-serve customers purchasing directly on the website

  • Grow the number and quality of sales-qualified leads from organic sources

  • Track, analyze, and report on performance — building clear attribution to SEO/GEO initiatives

📚 Evangelize SEO & GEO

  • Document insights and turn them into repeatable playbooks

  • Share knowledge and best practices across business, product, and content teams

📊 Success metrics

  • Growth in organic traffic, self-serve conversions, and lead volume

  • Visibility improvements across both search engines and generative AI engines

  • Scalable SEO/GEO strategies implemented across regions and content types

  • Internal teams aligned around and contributing to your roadmap

Preferred Experience

  • 3–4+ years of experience in SEO, ideally in a high-growth SaaS or PLG environment

  • Strong grasp of technical SEO, content optimization, and emerging trends in generative AI search

  • Experience working with cross-functional teams (engineering, content, product)

  • Strong results in improving organic conversion rates and inbound lead quality

  • Knowledge of international SEO and content localization best practices

  • Familiarity with tools like GA4, Search Console, Ahrefs, SemRush, Screaming Frog, and AI-generated search interfaces (e.g. SGE, ChatGPT, Perplexity)

📦 Package

  • Location - Brussels (ICAB)

  • Full-time position

  • Compensation commensurate with experience

  • 8€ Meal Vouchers (Pluxee)

  • 100€ Eco Vouchers (Pluxee)

  • Full medical insurance (Alan)

  • Hybrid Working Policy with Homeworking fees

  • 💻 Work equipment:

  • Mobility Budget

  • Loan of a Macbook

  • Reimbursement of your Phone Subscription up to 50€

  • 10 days extras paid holidays

Recruitment Process

  • ☎️ 30’ Screening interview with Jim, Growth Marketing Lead

  • 📈 90’ Business Case with Jim, Growth Marketing Lead and Marie-Laure, Head of Marketing

  • 🤝 30’ Panel interview with your future colleagues

  • 🎬 30’ Closing interview with Baudouin, our CEO

Additional Information

  • Contract Type: Full-Time
  • Location: Bruxelles
  • Experience: > 3 years
  • Possible partial remote
Apply Now

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